Enjoy a slice of this: How we helped Abbott’s Bakery rise above the clutter of the bread aisle.
The objective.
Abbott’s Bakery were looking to drive awareness of their new high-protein, lower-carb bread ranges with health-conscious audiences.
How we rose to the challenge.
The solution was to promote the product within our health and wellness network through a nationwide sampling activation within Fitness First and Goodlife Gyms, to drive trial with active audience paired with an on-screen campaign across our retail network along the path-to-purchase to increase visibility and awareness.
Activation.
A sampling activation that handed out entire loaves of the range directly to health-conscious active audiences in gyms, allowing them to try the product for themselves.
On-screen activity.
An on-screen campaign across our health and wellness network and retail network to keep the product top of mind from the gym to the grocery store.
