Refreshingly bold. Asahi Super Dry goes 3D on The Cube™.
The objective.
Asahi Super Dry were looking to connect with audiences who gravitate toward the different as they launched their new global platform, ‘Seek what is Unique’.
How we rose to the challenge.
The solution was to activate across The Cube™ in World Square with bold and exciting creatives that then extended across our retail network on our large-format screen in placement along the path-to-purchase to keep Asahi Super Dry top of mind as people moved throughout their day.
Dimensions.
Creatively executing a 3D anamorphic campaign on The Cube™, turning two adjoining faces of the screen into a jaw-dropping illusion. A first-of-its-kind campaign execution on The Cube™.
On-screen activity.
Branded TVC with bold on-screen creatives showcases across our retail network on our large-format screens along the path-to-purchase.
"VMO were fantastic to work with in executing this impactful piece of media. As a part of our innovative OOH strategy, we wanted to unlock a unique execution that aligned with the new Seek What is Unique platform. The 3D animation on The Cube was the perfect way to bring our brand campaign to life in an unmissable way, right in the middle of one of Australia's biggest metro spaces.”
Gianni Cozzi, Asahi Super Dry Brand Manager.
