Energy
The objective.
Armed with the insight that many Aussies forget to transfer their energy account when moving house, a leading energy provider reached out to us to help connect their campaign with home movers at exactly the right moment.
How we rose to the challenge.
The solution was to bring the campaign to life across our Petro and Convenience network, using hand-picked locations strategically chosen to reach families more likely to be in the middle of a move.
On-screen activity.
We leveraged our Petro and Convenience network to connect with audiences during off-peak TV viewing times.
The Results.
81% of audiences recalled the campaign*
47% of those that recalled the campaign didn’t recall seeing the ad anywhere else*
44% said that seeing the ad had positively increased their perception of the brand*
Source:
*Intercept study conducted by Q&A Market Research Pty Ltd, March 2018 (n=100)