VMO continues retail rollout with install of Dress Smart shopping centres across New Zealand.

Auckland, New Zealand – VMO has won the exclusive media rights across Dress Smart in New Zealand, further expanding its rapidly growing retail media network. 

The centres are the country’s original and leading outlet shopping destinations. The Onehunga, Auckland centre has recently been upgraded, while the Christchurch centre remains a key retail hub for the region.  

Both centres are high-footfall destinations, hosting a mix of national and international retail and fashion brands and collectively attracting more than 5.5 million Kiwis annually. 

“The Dress Smart centres offer a great opportunity for brands to connect with diverse audiences across the retail journey and on the path to purchase. This partnership is just another example of how our retail network continues to go from strength to strength, offering even more opportunities for our clients to connect more broadly across the country,” said Matt Tremain, Sales Director, Val Morgan New Zealand. 

“We are excited to partner with VMO to bring premium digital media into our centre. Dress Smart is already a destination for millions of shoppers each year, and this partnership will enhance the customer experience while giving brands a powerful platform to connect with our shoppers," said Lauri Solecki, Centre Manager – Dress Smart Auckland. 

These centres have increased VMO’s total number of retail locations contracted to 28, with further growth planned over the coming year. 

The rollout of the screens commenced ahead of the busy Christmas and New Year period, last year, with the centres collectively hitting record foot traffic with 400,000+ shoppers through the doors in the month of December. 

“We’re one of New Zealand’s fastest-growing retail media providers, and this partnership with Dress Smart shows our ongoing commitment to the market,” said Rob Forsyth, Commercial Director, New Zealand at VMO. 

“In 2026, we plan to continue our growth trajectory and roll out even more locations, further increasing our reach and providing brands and our clients more coverage and ability to reach shoppers every day,” he added.  

VMO first launched its retail media network in August 2024 and has built strong retail media presence across major cities, including Auckland, Wellington, and Christchurch, as well as regional centres.  

VMO’s retail network now encompasses over 170 digital screens across approximately 30% of retail locations in New Zealand.