Medialand’s fiercest fitness and wellness challenge is back and bigger than ever, bringing together the industry to train hard, compete harder, and claim their share in over $50,000 of prizes.
Six weeks of sweat, strength, and support, with group fitness training, plus expert sessions in nutrition and mental wellness. It all leads up to one epic final showdown, hosted at select Fitness First and Goodlife Health Clubs, part of VMO’s health and wellness media network.
Enter.
Think you have what it takes? Sign up for your chance to be one of the 250 competitors in the 2025 Ultimate Media Champion. All successful applicants will be contacted by 30 July.
Entries have now closed.
Training phase.
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Lock in your weekly fitness classes and seminars. Choose from morning or midday sessions that suit your schedule.
The more sessions you attend, the more points you earn, boosting your advantage going into the final challenge.
Group fitness classes will be hosted at:
Sydney
Fitness First Bond St Platinum
Melbourne
Fitness First Richmond Platinum and Fitness First Flinders St PlatinumBrisbane:
Goodlife Health Clubs Elizabeth StreetA minimum of one training session per week is required to stay in the game.
Finals.
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Your points from the six-week training and the final event are combined. One male and one female across Sydney, Melbourne and Brisbane will take out the title.
Finals will be hosted at:
Sydney
Fitness First Bond St Platinum
Melbourne
Fitness First Richmond PlatinumBrisbane:
Goodlife Health Clubs Elizabeth Street
30 June
Applications open.
25 July
Entries closed.
30 July
Competitors selected & notified.
11 August
Six-week training phase kicks off.
1 October
Final event.
Six competitors—one male and one female from Sydney, Melbourne, and Brisbane—will earn the title of the Ultimate Media Champion and walk away with the Ultimate Active Adventure prize pack.
For those who came so close, we’re also rewarding our runners-up to help keep the momentum going long after the competition ends.
Winners Prize: Ultimate Active Adventure Pack
$2,500 Travel Voucher
12-month Platinum membership
$2,500 Adventure Voucher
Ultimate Media Champion Winners Belt
Runners-up Prize
$500 Sport Voucher
Still on the fence?
Here’s what you’ll unlock by being a competitor in the Ultimate Media Champion (valued at $2,500):
Exclusive Ultimate Media Champion merchandise pack.
Pre and post-competition body scans to track your progress.
3 months of Platinum Plus gym access at Fitness First or Goodlife Health Clubs.
6 weeks of expert-led group training sessions tailored to get you finals-ready.
Access to webinars from mental health and nutrition professionals to help you perform at your peak.
The Ultimate Media Champion has been made possible through the support of our partners.
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The Ultimate Media Champion is open to anyone working in media agencies or trade media across NSW, VIC, and QLD.
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We aim to make the Ultimate Media Champion as inclusive as possible. Participation under these circumstances will be considered on request and at the discretion of Fitness and Lifestyle Group (FLG).
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You’re welcome to take part in the training challenge, but please note that you won’t be eligible to win prizes if you’re unable to attend the final event.
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Participants are expected to attend at least one training session per week throughout the six-week program.
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A maximum of 250 competitors across NSW, VIC and QLD will be selected for the 2025 Ultimate Media Champion competition.
Still not sure what to expect?
See what went down at last year’s Ultimate Media Champion competition.
