VMO reaches big, shows up big, and helps brands make a bigger impact where Australians shop, work and move every day. From audience scale to premium screens, national coverage, smarter data and creative built to turn heads, this is outdoor done differently on a bloody big scale.
It’s why we’re a bloody big network.
The bloody biggest in retail, actually.
There’s a new leader in retail outdoor.
We’ve just clocked 550 shopping centres. Which means one very big thing - we have the largest retail outdoor footprint in Australia.
From retail precincts and neighbourhood centres, to convenience runs and top-up trips, we’re in the places Australians visit on repeat.
So wherever shoppers are heading, your brand can be there too.
Central Park Mall
And overall, we’ve got a bloody big audience.
That’s right. We’re talking a whopping
84%
of Australians every single month across our entire network. It’s the kind of scale that gets brands noticed and remembered.*
*Source: MOVE 4-week Package against People 14+ 5 city metro (Ref week Jul-26)And bloody big coverage.
All for your brand to show up across the moments and places that matter. More screens. More locations. More chances to stay front of mind.
10,000+
screens
2,800+
locations
With our bloody big screens.
From iconic large format to strategically placed consumer-centric assets, our network is built to put brands front and centre, loudly, proudly and at scale.
And our bloody big data.
With Validate, we take the guesswork out of outdoor.
Smarter planning, sharper targeting and clearer proof, all working harder to make campaigns count.
Find out more about our sales and audience intelligence platform, or just reach out to us. We’d love to chat.
It’s all supported by our bloody big ideas.
You want big ideas?
We’ve got em’.
From Dominations to creative activations and bold brand takeovers, turn your regular outdoor into something bigger.
Big ideas belong in big places, and we know how to make them land.
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Activations.
Create vibrant, memorable moments and experiences with a personal touch.
Think pop-up spaces and sampling.
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Dimensions.
A suite of multi-shape 3D LED displays that stop people in their tracks, spark emotion, and turn your brand into a sight to be seen.
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Dominations.
The ultimate creative solution and branding opportunity that captivates consumers and doubles as a PR-able exercise for your brand.
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Dynamic.
Create vibrant, memorable moments and experiences
Think programmatic, DCOOH, Social Journeys and creative triggers.
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Impact.
More ways to be seen and heard to captivate consumers on their daily journeys.
Think 3D, ambient executions, sponsorship, sampling, and augmented reality.
Some bloody big news.
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Big Retail: The big brand channel hiding in plain sight – taking retail media way beyond performance ads
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VMO launches reimagined domination concept at Chatswood Interchange.
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VMO launches first campaign on The Cube™ in partnership with Mentos Cube via Havas Media
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VMO hits major milestone with 500 retail centres live across Australia
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VMO signs two exclusive contracts with TOGA Group for Wunderlich Lane, Surry Hills and The Hub, Bondi Beach.
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VMO announces the expansion of its New Zealand retail network with two new large format screens.
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Say ‘halo’ to The Halo; the longest digital curved screen in the southern hemisphere.
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VMO expands network of large format screens with Stockland shopping centres.
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VMO launches an all-new domination activation at World Square
