Measure how your creative performs in retail environments with DART, our creative testing platform for real-world attention.
What is DART?
Creative testing. In real life.
DART is our real-world creative testing platform, helping brands understand how creative performs in live retail environments.
Using anonymous, aggregated audience attention signals across selected digital screens, DART delivers insights from A/B testing to second-by-second creative analysis, turning live campaign performance into actionable learnings that help brands improve creative effectiveness and reduce wastage.
Why DART?
A great creative deserves more than assumed performance.
DART helps brands understand:
Which creative executions perform strongest
Attention patterns across time of day and environments
Second-by-second creative engagement
What drives stronger audience attention in real-world settings
The result? Smarter creative, stronger planning and more effective outdoor campaigns.
Built with privacy in mind.
DART measures anonymous, aggregated audience attention signals across selected digital screens.
The technology is designed to detect presence and attention, not identify individuals. Visual inputs are processed locally, video is not recorded or stored, and reporting is delivered as aggregated campaign insights only.
