How we got ‘post-game’ refreshed with CeraVe.
The objective.
CeraVe came to us with a clear ambition: to tap into 'post-game' moments by driving awareness of its cleanser range in environments that naturally attract male audiences, while staying true to the brand's reputation of reliable and effective skincare.
How we rose to the challenge.
The solution was to place CeraVe in environments that naturally aligned with their target demographic and campaign messaging.
Activation.
A sampling activation gave gym-goers across 13 Fitness First and Goodlife Health Clubs the opportunity to trial CeraVe’s new cleanser and moisturiser range.
On-site branding.
Branded mirror decals were rolled out across gym change rooms within our health and wellness network.
On-screen activity.
The campaign was extended across our office media network as well as our health and wellness network.
