Chew on this: How we brought Mentos’ new cube gum range to life on The Cube™.

To launch their bold new cube gum range, Mentos were eager to connect with Gen Z audiences by driving awareness and sparking product trial in a way that felt as fresh as their new flavours.

Our solution was a no brainer. We brought Mentos' cheeky "Mouth Off" campaign to life on none other than The Cube™ in the heart of World Square, one of Sydney's busiest retail and commuter hubs. At an impressive 4 x 4 x 4 metres, it’s pretty hard to miss.

The best part? The creative of course. Full-motion visuals paired with bold 3D animation delivered an experience built to be noticed.

The campaign extended across our path-to-purchase and large-format networks, and to sweeten the experience, a sampling activation delivered flavour at the exact moment of impact.

Nikolah Gibson, Senior Brand Manager - Australia & New Zealand at Perfetti Van Melle commented on the campaign;

“To connect with Gen Z, we knew we had to break the mould. Mentos Cube isn’t just gum—it’s a burst of flavour that celebrates self-expression and individuality. This campaign gives our target market something as fresh and bold as they are. We’re beyond excited to be the first brand to bring a campaign to life across VMO’s new format, which perfectly and creatively aligns to our new product."

If you're ready to take your campaign to another dimension, we'd love to chat.