Moving for Mental Health: How we turned fitness spaces into purpose-driven places for Movember.

Movember came to us with a goal to inspire the health and wellness community to either grow a Mo or get moving for Movember, to raise funds for men's health, start conversations and save lives - all whilst having fun doing so.

We knew exactly how to flex their message and bring their mission to life.

By utilising our health and wellness network, we brought the 2025 Movember campaign to life across Fitness First gyms nationwide, turning everyday workout spaces into powerful, purpose-driven moments.

From sponsored fitness classes to branded decals, banners and extensions across our screen network, you can’t miss the message of Movember.

We took the campaign a step further with our friends at Val Morgan Digital, sharing bespoke LADbible content to spread awareness about Movember's mission far beyond the gym floor.

Natalie Kirby, Head of Marketing Campaigns at Movember Australia, commented,

"Partnering with VMO allowed us to authentically connect with people, where movement and connection already happen. This activity brought the Movember campaign to life within the Australian fitness community and turned everyday workouts into moments of impact. The reach, creativity, and integrated thinking behind the execution is helping to inspire more Aussies to Grow a Mo or Move for men’s health this Movember."

Raise funds and save lives. Sign up now at movember.com