Enjoy a slice of this: How we helped Abbott’s Bakery rise above the clutter of the bread aisle.

Abbott’s Bakery was looking to rise above the clutter of the bread aisle and drive awareness of their new high-protein, lower-carb bread ranges. The challenge? Connecting with health-conscious audiences where the message would feel authentic, relevant, and downright irresistible.

We served up the perfect solution. A nationwide sampling activation delivered entire loaves directly into the hands of gym-goers at Fitness First and Goodlife Health Clubs across our health and wellness network. By doing so we ensured that Abbott's product reached a highly engaged and receptive audience at the very moment they were thinking about health and performance.

To extend the impact, we brought the campaign to life across our retail network, driving visibility along the path-to-purchase and ensuring Abbott's remained top-of-mind on the way to major supermarkets as well as throughout Fitness First and Goodlife Gyms.

From sample to screen, discover how combining our sampling solutions with screen takeovers can elevate your brand's next campaign. Reach out to your account manager to learn more.