Our 2025 Ultimate Media Champion winners share their testimonials.
The 2025 Ultimate Media Champion is officially behind us, marking an incredibly successful second year. As we reflect on another year of sweat, strength and determination, we asked our winners to share how they’d describe their experience. From the toughest moments to the ones that made it all worth it, here’s what they had to say about taking on this year’s competition.
“I loved the competition! There is absolutely no better way to push yourself than a bit of healthy competition. For anyone looking to make new connections and strengthen their mental and physical fitness, look no further than the Ultimate Media Champion!”
- Thomas Grainger, NSW
“Initially, the competition was incredibly challenging – both physically and mentally. Each session tested my limits, but as time went on, I realised that this wasn’t just about the competition itself. It was about pushing myself to be better, holding myself accountable, and learning how to balance mental and physical wellness in a way that truly supports my overall wellbeing. I’m so grateful that VMO created this competition to showcase the importance of fitness in our industry and to inspire participants to prioritise their health. Beyond the personal growth, it was also an absolute blast - the energy, camaraderie, and sense of achievement were unforgettable. I would eagerly participate again if given the chance and can’t wait to see more initiatives like this in the future.”
- Amy Tran, NSW
“The Ultimate Media Champion was an incredible experience. Outside of winning, having a goal to work towards was incredibly motivating, and the weekly webinars reinforced the need to develop healthy habits to sustain wellness without being reliant on motivation alone. It was great to have a strong representation from Dentsu QLD to keep each other accountable and to spend time with people from other agencies."
- Sam Carlin, QLD
“The competition was the ultimate way to kickstart a consistent workout routine and build those 1% better habits each day. I loved connecting with so many like-minded people across the media industry — especially as a newbie! The gym trainers brought a lot of energy and made every session fun and challenging, so you always left feeling accomplished. I can easily say the experience has been a highlight of my year, and I can't wait to see what the VMO team do next.”
- Claire Pretorius, QLD
“Over the past two months, I’ve discovered more about myself in body, mind, and spirit than I ever expected. What consistent dedication, willpower, and true commitment can build is often underrated and this journey proved that. It wasn’t all sunshine and smooth days; there were highs, lows, setbacks, and moments where quitting felt easier. But every challenge made the final result even more meaningful.
I’m so grateful for the support around me from the PTs and VMO team. Even on the tough days, they backed me and reminded me why every rep mattered.
Thank you VMO for creating a competition that’s grown far beyond its 2024 beginnings. Holding that belt was a childhood dream come true, earned with pure grit, and a moment I’ll never forget.”
- Joshua Lau, VIC
“The 2025 Ultimate Media Champion competition has been an incredible experience. The six-week training program and final challenge were far from easy. They pushed me right to the edge of my comfort zone. Yet, I loved every moment: meeting new people, taking on physical challenges each morning, and feeling the day flow more gently afterwards. What stood out most was how the program brought people together across different backgrounds and agencies in such an authentic way. It wasn’t about suits or titles; it was about connection, teamwork, and growth. I’m deeply grateful for this opportunity. The Ultimate Media Champion is a truly innovative initiative that showcases VMO’s Active Network at its best. Whoever came up with this idea is a true genius!”
- Janet Xu, VIC