Ready to shift your campaign up a gear? The outdoor channel you didn’t know your brand needed.
When you think of petrol and convenience stations, you probably picture a quick fuel stop or grabbing a snack. But that’s only part of the story.
These everyday hubs are quietly fuelling one of Australia’s largest audience opportunities, and your brand could become an integral part of their daily routine.
The petrol and convenience (P&C) sector is worth a staggering $58.7 billion.* That’s two-thirds the size of the shopping centre industry, double the QSR sector, and even 1.6x larger than the entire clothing industry in Australia.*
Whether it’s the morning commute, a mid-school-run fuel top-up, or a late-night snack dash, people show up to these locations with purpose. They’re in decision mode. And they’re doing it regularly.
That’s where our On-The-Go network comes in.
It puts your brand right there in the thick of it — reaching 8.8 million Aussies* across 1,200 national locations amongst the likes of BP, Ampol, Caltex and Reddy Express.
Whether consumers are filling up or topping up, your brand can cut through via full-motion, AV-enabled screen formats that engage individuals with a 4-minute dwell time, one-to-one, right at the pump and high-impact screens in prime positioning on the path to purchase.
It’s a smart and seamless way to extend your roadside and radio campaigns, connecting with even more people on the move. And, as an AV format, it pairs perfectly with TV campaigns.
So, if you’re looking to shift your campaign into a higher gear, our On-The-Go network might just be the stop you didn’t know you needed.
Find out more about On-The-Go.
Sources:
Fuel Retailing in Australia – Industry Report, IBISWorld, May 2024.
Australia Department Stores Market Report 2024, Expert Market Research, April 2024.
Australia Clothing Market Report 2024, Expert Market Research, April 2024. 5. Australia Quick Service Restaurant Market Report 2024, Expert Market Research in April.
MOVE 4 week package for all sites in 5 City Metro, reach based on OTS for People 14+ (June 2025 MOVE run)
