VMO wins the exclusive media rights to five shopping centres across New Zealand.
Auckland, New Zealand – VMO has won the exclusive media rights across five retail centres in New Zealand in a competitive tender, further cementing its position as a leader in the country's growing retail media space. Part of the Colliers managed portfolio, the new locations include Hunters Plaza in Auckland, Papamoa Plaza in Tauranga, and Richmond Mall in Nelson. In addition, VMO now holds exclusive rights across all screen formats at Highbury Mall in Auckland and Barrington Mall in Christchurch—building on the large-format screen rights it announced earlier this year.
Each centre is a high-footfall destination, anchored by a major supermarket and supported by a mix of national retailers, attracting a broad and diverse range of Kiwi shoppers, with more than 18 million shoppers per annum visiting the centres.*
“These centres offer an opportunity for brands to connect with engaged shoppers, right across the path to purchase, and we are looking forward to representing an ever-growing VMO retail channel to our clients” said Matt Tremain, Sales Director - Val Morgan New Zealand.
The rollout of the path to purchase reach screens and the large format network will commence in July 2025, with the first centre being Hunters Plaza in Auckland.
Since launching its New Zealand retail media network in August 2024, VMO has built a strong retail media presence across major cities, including Auckland, Wellington, and Christchurch and regional locations.
“Our continued investment reflects the strong demand from advertisers and our commitment to delivering scale across retail media in New Zealand. Working with strategic commercial partners like Colliers and their owners to deliver compelling retail media, we look forward to driving continued growth in the space," said Rob Forsyth, Commercial Director – New Zealand at VMO.
Jane Sargent, National Manager Branded Partnerships at Colliers NZ said, “VMO have provided our owners with compelling offers and product innovation as they develop their retail channel in New Zealand, and we look forward to working with them further to maximise opportunities for our retail owners”.
These five centres will bring the total number of installed VMO retail centres to over 20 installed locations, with continued growth over the course of the coming 12 months.
Source: Colliers NZ.