VMO secures the exclusive advertising rights to Meriton’s Retail Precinct portfolio.
Sydney, Australia – VMO has entered a major partnership with Meriton’s Retail Division, securing the exclusive advertising rights across Meriton’s Retail Precincts in Australia.
Meriton Retail Precincts are vibrant mixed-use destinations and community hubs, integrating retail, dining, and lifestyle experiences across key locations in Sydney and the Gold Coast.
As part of the agreement, VMO will expand and operate its outdoor network across nine Meriton Retail Precincts, including Bondi Junction, George Street Sydney CBD, Waterloo, Lidcombe, Dee Why, Pagewood, Mascot, Southport and Surfers Paradise.
“Entering this partnership with Meriton is a monumental win for us as we continue expanding our top-tier retail network even further across the country,” said Anthony Deeble, Chief Commercial Officer of The HOYTS Group and VMO. “This milestone truly reflects our commitment to quality partnerships, locations, and delivering world-class solutions that elevate every space we’re part of.”
Installation across the centres is now underway, with screens positioned along the path to purchase to major supermarkets, and in high-traffic retail zones, outdoor forecourts, and centre and transit entrances, connecting with audiences across key touchpoints.
Paul Butler, Managing Director of VMO, added, “Meriton’s Retail Precinct portfolio is one of our most exciting new additions, bringing retail, commuter, and lifestyle audiences directly into our network.
“It opens the door to more premium locations across Sydney and the Gold Coast in places where people live, work, shop, and move, allowing brands to seamlessly integrate into the everyday moments that shape consumer behaviour.”
