Refreshingly bold. Asahi Super Dry goes 3D on The Cube™.

When Asahi Super Dry launched its new global platform, Seek What is Unique, they set out to connect with people who gravitate toward the different.

The perfect way to tick that box? The Cube™, in Sydney’s World Square, reimagined with 3D anamorphic creative that turned two adjoining faces into one seamless, jaw-dropping illusion. A first-of-its-kind campaign execution on The Cube™, delivering serious “wow” and raising the bar for immersive storytelling.

The campaign also extended across our path-to-purchase and large-format screen network, keeping Asahi Super Dry's ethos top of mind as people moved throughout their day.

But don't just take our word for it, Asahi Super Dry Brand Manager, Gianni Cozzie, commented on the campaign, "VMO were fantastic to work with in executing this impactful piece of media. As a part of our innovative OOH strategy we wanted to unlock a unique execution that aligned with the new Seek What is Unique platform. The 3D animation on The Cube was the perfect way to bring our brand campaign to life in an unmissabe way, right in the middle of one of Australia's biggest metro spaces."

Alex Gill, Group Business Director at PHD also added, "PHD are proud of this impactful first-in market 3D execution on VMO's new Cube format. The distinctive Japanese brand imagery instantly teleports the audience to downtown Tokyo, putting Asahi Super Dry directly in the urban landscape for their curious, cultured consumer. As always, working with the VMO team to get this incredible result was easy and collaborative, a hallmark of our ongoing partnership with them."

If your brand is thirsty for something different, like Asahi Super Dry was, we’ve got you.