VMO’s retail media network grows to 530 centres across Australia.

Sydney, Australia – VMO has today announced it has hit the milestone of over 530 live centres within its retail network in Australia, with further growth planned into 2026. 

This achievement follows a year of growth, marked by the successful rollout of new installations and strategic partnerships with major retail property groups, including Region Group, TOGA, Meriton Retail Precincts and several others. 

Anthony Deeble, Chief Commercial Officer of The HOYTS Group and VMO, said, “The growth of our retail network reflects the strong, trusted partnerships we’ve built with retail centres, allowing us to scale while consistently delivering high-quality screens in strategic locations.” 

Paul Butler, Managing Director of VMO, added, “With more centres going live this year and next, we’re well on our way to becoming the outdoor network with the biggest location footprint in the country. It all ties back to our mission to give advertisers even more opportunities to reach Australians at key moments in the retail journey. 

“The expansion of our large-format digital screens forms part of this wider growth. These high-impact placements are built for big-brand campaigns, delivering the scale and space needed for bold, eye-catching brand-led creative in some of the busiest retail environments in the country.”