Enjoy a slice of this: How we helped Abbott’s Bakery rise above the clutter of the bread aisle.
The objective.
Abbott’s Bakery set out to drive awareness of its new high-protein, lower-carb bread range among health-conscious audiences. Their goal was to show up in health and wellness spaces in an authentic and relevant way.
How we rose to the challenge.
The solution was a multi-touchpoint approach that not only brought Abbott’s campaign to life across our Health and Wellness network, but also put their new product front and centre.
Activation.
Full loaves from Abbott’s new bread range were handed out to gym-goers as part of a sampling activation across Fitness First and Goodlife Health Club locations nationwide.
On-screen activity.
The campaign was brought to life across our health and wellness network and retail network, helping to drive awareness of their new product.
