From URL to IRL: How we added extra glow to NIVEA’s campaign using Social Journeys.
The objective.
Nivea was looking to drive awareness of their Rich Nourishing Body Lotion amongst female audiences by aligning with Australian Fashion Week. The goal was to build brand awareness during a key moment in the cultural calendar, showing up where this audience is already engaged.
How we rose to the challenge.
The solution was a social-first approach, allowing NIVEA’s existing social content to shine across our network.
Digital amplification.
Bespoke content was created and amplified across POPSUGAR’s website and social channels.
Our market-first programmatic outdoor solution, Social Journeys, digitally amplified content from POPSUGAR’s website and social channels across our retail network, positioning the campaign on the path to purchase.
Programmatic outdoor.
"Partnering with Val Morgan Digital for Australian Fashion Week allowed NIVEA to connect with our audience in a bold, authentic, and entertaining way. The integration of NIVEA into social moments through the innovative VMO Social Journeys platform helped us reach consumers at each stage of the funnel, from inspiration to point of purchase, driving real results in a memorable format.”
Helen Duguid, Partnerships Director at OMD.
