Delivering campaigns in another dimension. Our first 3D campaign in New Zealand with DoorDash.
The objective.
DoorDash were looking to build a stronger presence amongst affluent Kiwi audiences following the launch of their new DASH platform. Their goal was to drive brand awareness in environments where this audience naturally spends time, ensuring the message showed up in the right place and at the right time.
How we rose to the challenge.
Our solution was to bring DoorDash’s campaign to life across our two networks that deliver the most affluent audiences. We then levelled up the creative through an out-of-the-box solution designed to land with impact.
3D Anamorphic Creative
The campaign came to life through striking 3D anamorphic creative executions.
On-screen activity.
The campaign was extended across our retail and office media networks, environments that directly connected with the target audience.
“We’re thrilled to be the first brand in New Zealand to launch a 3D out-of-home campaign across the VMO network. Innovation is at the heart of everything we do at DoorDash, and this activation was a bold way to bring our brand to life and capture attention in a highly engaging format. Partnering with VMO allowed us to push creative boundaries and connect with consumers in a truly memorable way”
Janine Winter, Group Business Director at Wavemaker.
