Refreshingly bold. Asahi Super Dry goes 3D on The Cube®.
The objective.
Asahi Super Dry were looking to connect with audiences who gravitate toward the different as they launched their new global platform, ‘Seek what is Unique’. Their goal was to use highly unique formats to do so in connecting with their broader campaign message.
How we rose to the challenge.
The solution was to make Asahi Super Dry’s campaign impossible to miss in key moments where decisions are made and audience attention matters most.
The Cube®.
3D anamorphic creatives were used in a first-of-its-kind execution on The Cube® at World Square, transforming two adjoining faces of the screen into one jaw-dropping illusion.
On-screen activity.
The campaign was extended across our retail network through large format screens positioned directly on the path to purchase.
"VMO were fantastic to work with in executing this impactful piece of media. As a part of our innovative OOH strategy, we wanted to unlock a unique execution that aligned with the new Seek What is Unique platform. The 3D animation on The Cube® was the perfect way to bring our brand campaign to life in an unmissable way, right in the middle of one of Australia's biggest metro spaces.”
Gianni Cozzi, Asahi Super Dry Brand Manager.
