The inside scoop on Drumstick’s sweetest campaign yet.
The objective.
Peters Ice Cream came to us looking to make Drumstick the must-have snack associated with the great Australian road trip.
How we rose to the challenge.
The solution was a true sweet treat, placing Drumstick’s campaign promoting their newest rocky road flavour across multiple touchpoints, right where it’s stocked.
Domination.
For the first time, we rolled out Drumstick’s campaign across our petro and convenience network in an immersive domination. Branded window and floor decals were featured across three key locations, Sydney, Melbourne and Brisbane.
On-screen activity.
We extended the campaign across our petro and convenience network alongside our retail network screens, placing the campaign directly on the path to purchase and in close proximity to leading supermarkets.
“Drumstick and road tripping go hand in hand. Drumstick is excited to partner with VMO for a first-of-its-kind opportunity that delivers a contextual media solution in an impactful way. These takeovers drive brand relevancy of Drumstick at a critical moment in the consumer’s path to purchase.”
Eileen Whitta, Marketing Manager at Peters Ice Cream.
