Glow big or glow home: How The Cube® brought brands to life during Vivid.

Across four weeks, The Cube® found itself in some pretty famous company, as the Southern Hemisphere’s largest light festival, Vivid, transformed the city of Sydney into a spectacular celebration of art and light.

With the Harbour Bridge on one side, the Opera House on the other, and thousands of visitors walking past every night, it created a unique opportunity for brands to connect with audiences during one of Australia’s most iconic artistic events.

A suite of brands, including Ralph Lauren, Youi Insurance, Netflix Australia and Telstra, all came on board to show up amongst this city-wide cultural moment, on a canvas simply built for creativity.

The best part? Sydney Harbour is just one of many places The Cube® can call home. Whether it's a bustling transport hub like Chatswood Interchange or retail precincts like QV Melbourne or Pitt Street Mall, The Cube® transforms everyday spaces into memorable brand moments.

So, if your brand is interested in making a statement, get in touch.