VMO and Vicinity Centres renew longstanding retail outdoor partnership.
Sydney, Australia – VMO and Vicinity Centres have today announced the extension of their longstanding retail outdoor partnership.
Under the renewed agreement, VMO will remain a key Vicinity Centres outdoor partner across 19 retail destinations across New South Wales, Queensland, Victoria, Western Australia, South Australia and Tasmania.
The renewal also includes a significant investment in the network, with VMO set to upgrade over 100 digital assets across the portfolio, including the rollout of large-format LED screens. These will elevate the quality and impact of the network, ensuring brands have access to premium, high-visibility formats in key locations across each centre.
“This partnership has been foundational to our retail strategy, one we established back in 2004 and we’re incredibly proud to continue building on this with the Vicinity Centres team,” said Anthony Deeble, Chief Commercial Officer of The HOYTS Group and VMO. “Vicinity Centres’ portfolio represents some of the strongest retail catchments in Australia, and that alignment has been central to the strength of our retail network.”
Paul Butler, Managing Director, added “Renewing this agreement and enhancing it with continued investment in digital screen innovation reinforces our commitment to creating the retail network for the future. Retail outdoor remains critical for brands seeking scale, proximity to purchase and real-world impact, and we’re focused on ensuring our network continues to deliver on all three.”
Brooke McMonigle, Head of Ancillary Income – Property Management of Vicinity Centres also supports this partnership. “Renewing our partnership with VMO reflects the strong performance of our retail outdoor network and the value it delivers across our shopping centres. As a trusted, long-standing partner, this renewal supports the continued evolution of a high quality, premium media offering across some of Australia’s most highly trafficked retail destinations, with digital upgrades aligned to how customers engage in our centres.”
Vicinity Centres owns and manages some of Australia’s most recognisable and well-loved retail destinations, spanning metropolitan and regional communities.
