VMO wins the outdoor media contract with New Zealand Retail Property Group.

Auckland, New Zealand – VMO has today announced the expansion of its retail network, signing an contract with New Zealand Retail Property Group (NZRPG).  

The agreement will see VMO appointed as the outdoor media partner for multiple destinations across Westgate Town Centre, Milford Centre, and Fraser Cove Shopping Centre. 

Westgate is the metropolitan hub for Auckland’s rapidly expanding North West region. As part of the partnership, VMO will install its path-to-purchase network within Westgate Shopping Centre, anchored by Woolworths, The Warehouse, Chemist Warehouse, Nike, and Event Cinemas. The network will also be deployed across four additional retail environments within the wider town development. 

A mix of indoor and outdoor screens will also be rolled out at Milford Centre on Auckland’s North Shore, alongside Fraser Cove Shopping Centre in Tauranga, further strengthening VMO’s presence in high-performing retail environments.  

Rob Forsyth, Commercial Director of VMO New Zealand, said, “Our retail network has seen unprecedented growth over the course of the past year and this strategic partnership with NZRPG across their premium retail environments builds on this momentum.”  

“We are continuing to expand our reach into areas of Auckland, like Westgate Town Centre and Milford, which are hugely important locations in the retail day to day journeys of consumers in New Zealand’s largest city.” 

Jessica Joblin, Marketing Manager at NZRPG commented, “This partnership with VMO reflects the continued evolution of our centres as leading retail destinations. We are pleased to support the rollout of their digital network across Westgate Town Centre, Milford Centre and Fraser Cove Shopping Centre, strengthening how brands engage with customers in-centre.  

“As our portfolio continues to grow across key metropolitan catchments, partnerships like this ensure we continue to enhance the performance, connectivity and experience of our retail environments for both tenants and brand partners.” 

Matt Tremain, Sales Director of Val Morgan New Zealand, added, “Securing NZRPG’s portfolio is a significant win, strengthening our footprint and expanding our reach across Auckland and Tauranga, while giving brands more direct and powerful access to connect with these audiences.”