Media with muscle: connecting brands to active Aussies.

It’s no secret Australians like to move.

From early-morning gym sessions to post-work workouts, physical activity powers daily routines, which makes it no surprise that Australia ranks as the seventh healthiest country globally, and gyms rank as the second most popular fitness activity.

That’s where our Active network comes in. It’s a premium health and wellness network found within household gym names everyone knows, like Fitness First and Goodlife Health Clubs, designed to connect brands with high-value audiences while they’re energised, goal-driven and highly receptive.

There are plenty of ways for your brand to come to life amongst these active Aussies, from sampling (like Abbotts did) and sponsored fitness classes to total gym and screen takeovers. And through partnerships with our friends at Val Morgan Digital, content truly meets context. Think healthy recipes on Tasty Oz, amplified on our screens within the gym environment or Strava integration with POPSUGAR.

Created for movement and designed for impact, it’s a network built for your brand to be part of the full fitness journey.

Find out more about Active

Sources:

Australia is ranked among the top 10 healthiest countries in the world - Timeout Australia, 2024
Walking, swimming and gym training are the most popular sports and activities Australians do regularly - Roy Morgan, 2023